I use a music streaming app for 95% of my listening. I never thought that I would reach for my phone to satisfy my habit of exploring new music, with physical purchases becoming few and far between. I understand why there are mixed opinions in the music industry regarding streaming and I find it very interesting to observe the various marketing approaches. Below are two statements that I have made up.... Spoil yourself with a subscription Listen to any song on demand The first is how I feel about streaming; absolutely spoiled by the ability to explore music. It's like a record shop in my pocket. I don't like the use of "spoil" though as the word gives me the impression that the purchase is extravagant. I could change it to "treat yourself" but that would make me feel like I didn't need it, at best I may decide to treat myself (at a later date). I like the second statement, it would entice me to read the text below or click to fin...
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